Making the Best Use of Online Reviews — Money Crashers

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Scrutinize the bad reviews, and contact the owner or manager to request his or her side of the story. If the problems raised in the bad reviews involve employees, keep in mind that some very decent businesses occasionally make mistakes or hire incompetent employees. The business may also be the victim of a scammer who blackmails businesses by threatening a negative review if the owner doesn’t provide services for free. Ask specific questions regarding the dissatisfied review, and if you aren’t provided a straight answer, find another business to patronize.


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